This is the name that will appear at the top of your page, and will be
seen by the world. It will also be the name people will search for and
come to know you by. The really important thing about page name is the
marketing power it creates.
Pick a short name that's easy to remember and tells people what your
business is all about. For example, if you're a web design company pick
"Web Design" or combine the name of your company with the words "Web
Design". This way, when people search for a company that does what you
do, your page name will automatically get you in their search results.
Each page name must be unique so if you grab the right page name early,
it can have a big impact on your power in the marketplace.